True Demand

Helping CPG companies lift sales at the shelf through improved store merchandising, retail replenishment and supply chain efficiency.

  Replenishment Resource Center

Replenishment

  • Quickly identify areas where the retail forecast is not aligned with true demand
  • Group stores into bands to recommend forecast changes to retail replenishment managers
  • Track results of changes over time and report results to replenishment managers

Leading retailers rely on their suppliers to help manage the replenishment process at both distribution centers and stores. Retailers provide sales, inventory and retail forecast data, but making use of this information can be a challenge due to the complexity of the forecasting process and the number of products and locations. Traditional approaches have required suppliers to manually sort through data to identify areas needing attention.

TrueDemand automates this time consuming process. Analysts receive daily notifications about replenishment issues as well as corrective action recommendations. The impact of those recommendations are tracked for easy reporting back to retailers. In addition, TrueDemand can recommend changes to forecast variables as well as reorder points and safety stock levels. Incorporating demand intelligence into an intuitive, workflow-based solution helps standardize a replenishment management process across categories and even across retail trading partners. Such standardization enables cross-category and cross-account level sales performance reporting and metrics.

Use TrueDemand to empower your replenishment analysts, maximize your retailer relationship, rapidly respond to market demand and make sales execution a sustainable competitive advantage.

TrueDemand Features

  • Automated analysis of product/location sales against the retail forecast to proactively identify areas needing attention
  • Configurable alerts at the product level to ensure focus remains on the most important products
  • Metrics that easily identify products and locations that are both over-stocked and under-stocked based on individual rate of sales
  • Timely access to retail data enabling near-real time issue management

Contact TrueDemand today to learn more. Use our online form on the left, or call 888-809-7855.